Xerocon 2017
In October 2017, London played host to the world’s most beautiful and innovative conference for cloud accounting leaders in the UK, Europe, Middle East and Africa.
I worked with the creative agency Smyle, from pitch to event, as the 2D Design Lead.
I worked with the Creative Director and pitch team to create a fully visualised and detailed proposal for the event. After the pitch was won, we went on to produce the live event.
Throughout the live event, I worked in partnership with the 3D Design Lead and Production to select all materials and colours, designing all the graphic elements and how to apply them to the build items.
I created the Customer Journey from start to finish. I was also responsible for overseeing all artwork and worked closely with the print supplier to ensure the best materials and print processes were used, to the highest quality and within budget.
